1. What gender are you: Female

2. Which age group do you belong to: 30 to 49

3. Which type of meal would you prefer: Main course

4. What type of vegetarian are you: Vegan

5. Where are you from: USA

6. Do you have any other dietary requirements: No

7. Which of these cuisines do you prefer: Italian

8. Which staple food do you prefer: Vegetables

9. What portion size suits you best:Small

10. Which of these are important to you: All.

- Recyclable packaging

- Packaging made from recycled materials

- Locally produced products

11. How would you prefer your meal to be cooked: In the oven

12. How quickly would you like your meal ready: Within 20 minutes

13. Where would you notice an advert --- Internet ---

14. How much would you be willing to spend on one product: 3.00 to ￡3.99

15. How important is the approval of the Vegetarian Society when choosing a product: Their approval doesn’t matter to me